Alignment Dance Arts



Alignment Dance Arts Inc.

  • Brand Identity
  • Website Design
  • Marketing Collateral - Business Cards
  • Sign Design

Alignment Dance Arts Inc. is a dance studio for all ages who strive to help dancers explore their artistry, build athleticism, and develop a deeper understanding of how their bodies move in a safe, friendly, and inspiring environment.

We wanted to create a fresh & inviting brand identity that would appeal to their ideal client using a modern and unique layout. We loved this business name 'alignment' and chose to play with aligned and mis-aligned for the main branding, mixing the look with an oblique and non-oblique typography.

For the website design we wanted to make it user-friendly and easy to navigate through all of their programming options. We achieved this through landing pages with options for class styles while directing visitors to their specific choice. Brand photography was used to really show the feeling of rooted pride in where they are located and attracting local dancers of all ages to join this friendly dance family!