FLOUR MILL
The Flour Mill is a beautifully restored heritage space with a growing presence in both retail and hospitality. As their business expanded to include boutique short-term rentals, it became clear their existing Wix website no longer supported their evolving needs. They came to us for a full website redesign that would better reflect the elevated, curated experience they offer — and to introduce their newly renovated rental suites with clarity and style, and an easy to navigate booking integration.
We transitioned The Flour Mill to the Showit platform, giving us the creative flexibility to craft a more intentional, elegant, and easy-to-navigate online experience. Our goal was to streamline the site’s content, guide visitors intuitively to what they’re looking for (whether it’s to shop, eat, or stay), and create space for future growth.
A major feature of the new website was the development of a dedicated STAY page to showcase their thoughtfully designed short-term rental apartments. These suites are a natural extension of The Flour Mill’s brand — refined, welcoming, and design-forward — and the website needed to reflect that. We built a clean, visually engaging layout that highlights each apartment with curated imagery, feature descriptions, key amenities, and a seamless path to booking to support both conversion and trust-building.
Beyond the STAY page, we completely restructured the site to better organize information across all pages. We refined the navigation and created a layout that allows users to discover what they need without friction. With Showit as the new foundation, The Flour Mill’s site is not only elevated in design — it’s also scalable. As their business continues to evolve, they now have the flexibility to add features like a blog for evergreen content, seasonal updates, or storytelling around their brand.
- Website Design
- Marketing materials
DESIGN SERVICES:
FLour Mill and Flour Mill Outpost
