Lane Proffitt Photography
Lane Proffitt Photography was established in 2011 and was looking for a complete rebrand and new online presence. Raw, uncomplicated, soft, and connection are words they used when describing what they wanted their brand to represent. There was also a love for neutral tones and organic design and textures which made us a great fit!
We created a brand that felt professional yet classic and timeless. With inspiration for Lane's love of wax seals and stamps we thought this branding would translate well to all mediums.
The website design was to be very simple with very little reading for the visitor. We wanted to really capture her ideal client by the work she does. While we did add appropriate text where needed to help with SEO, there was very little written that wasn't necessary to help portray this wonderful photographer.