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MADEUP BEAUTY

Made Up Beauty came to us in the midst of a bold rebrand, ready to elevate their online presence and better connect with their growing audience. Our scope for this project was clear: create a modern, high-converting Shopify website that aligned with their refreshed brand identity while offering a seamless shopping experience for their ideal customers. The brand’s mission—celebrating individuality and offering inclusive cosmetics for all skin tones—guided every design and strategic decision we made.

We were responsible for the full Shopify site build, including custom theme design, page layouts, and a mobile-first shopping experience that looks as good as it performs. We added their entire product collection with conversion in mind—using compelling product descriptions, optimized collections, and thoughtful cross-selling features. From homepage to checkout, every detail was crafted to reflect Made Up Beauty’s new look while supporting sales, building brand affinity, and setting the foundation for growth.