Staggs Interiors was established in 1976 and is a full service interior design group dedicated to offering quality design solutions for spaces of all sizes while using the best brands the industry has to offer.
Our goal going into this project was to create a rebrand for Staggs Interiors that was similar to the original brand but slightly more elevated and versatile while still maintaining the classic feel and appealing to their target audience. We wanted to ensure that the branding could be translated into a new website presence while capturing the history of the business and what they stand for. Using a blue shade from the watercolor storefront we created a palette that is warm and inviting while still incorporating the current blue. This watercolor was a photo of the storefront so we also created a sketch of the doors and incorporated this into the primary logo that can be used as a full branded moment when necessary. Overall we wanted to portray a welcoming and contemporary brand through all the brand elements and just give the typography a more timeless and professional touch.
Staggs Interiors